How a Marketing Agency Scaled Campaign ROI by 300% with Make.com, Airtable & AI
The Challenge
A fast-growing digital marketing agency faced growing pains as they scaled. They were struggling with:
- Manual campaign tracking across platforms like Google Ads, Meta, and LinkedIn
- Time-consuming client reporting and KPI updates
- Inconsistent lead qualification due to fragmented data
- Bottlenecks in launching multi-channel campaigns quickly
The agency needed a scalable, no-code infrastructure to centralize data, automate workflows, and reduce operational drag.
The Solution: Make.com + Airtable + AI
We implemented a no-code automation stack combining:
Make.com
Used as the orchestration layer to automate 15+ repetitive tasks, including:
- Syncing ad spend and conversion data into Airtable
- Triggering automated lead qualification workflows
- Generating client reports in Google Slides weekly
- Integrating with tools like Gmail, Slack, Calendly, and HubSpot
Make.com Automation
Build and scale powerful automations fast. Scalevise designs reliable Make.com scenarios, handles complex logic and error handling, and keeps costs predictable as you grow.
- ✓ Expert scenario design & orchestration
- ✓ Robust error handling, retries & logging
- ✓ Clean handover with documentation & monitoring
Airtable
Airtable became the marketing team’s single source of truth, managing:
- Campaign calendars and tasks
- Lead scoring and qualification logic
- Real-time dashboards for CAC, CTR, CPL, and ROAS
Custom interfaces allowed even non-technical staff to launch and manage campaigns with zero friction.
AI (OpenAI + Claude)
AI was connected directly to Airtable to:
- Generate ad creatives, email sequences, and A/B test variants
- Segment and qualify leads based on behavior and form responses
- Analyze sentiment from customer feedback to steer campaign messaging
The Results
In just 3 months, the agency saw dramatic improvements:
| KPI | Before | After |
|---|---|---|
| Campaign Launch Time | 3 days | 6 hours |
| Cost Per Lead (CPL) | €27.80 | €9.21 |
| Time Spent on Reporting | 15h/week | <1h/week |
| Campaign ROI | 143% | 308% |
They also reduced tool costs by 45% and removed 90% of manual tasks.
Why It Worked
By aligning Make.com, Airtable, and AI, the agency removed data silos and unlocked:
- Faster execution with fewer errors
- Hyper-personalized campaigns driven by real-time insights
- More time for creative and strategic marketing work
The result: a leaner, smarter, higher-performing marketing operation.
Ready to Scale Smarter?
If your marketing team is overwhelmed by tools and tasks, we can help you unlock the same results.