How a Marketing Agency Scaled Campaign ROI by 300% with Make.com, Airtable & AI
The Challenge
A fast-growing digital marketing agency faced growing pains as they scaled. They were struggling with:
- Manual campaign tracking across platforms like Google Ads, Meta, and LinkedIn
- Time-consuming client reporting and KPI updates
- Inconsistent lead qualification due to fragmented data
- Bottlenecks in launching multi-channel campaigns quickly
The agency needed a scalable, no-code infrastructure to centralize data, automate workflows, and reduce operational drag.
The Solution: Make.com + Airtable + AI
We implemented a no-code automation stack combining:
Make.com
Used as the orchestration layer to automate 15+ repetitive tasks, including:
- Syncing ad spend and conversion data into Airtable
- Triggering automated lead qualification workflows
- Generating client reports in Google Slides weekly
- Integrating with tools like Gmail, Slack, Calendly, and HubSpot
Airtable
Airtable became the marketing team’s single source of truth, managing:
- Campaign calendars and tasks
- Lead scoring and qualification logic
- Real-time dashboards for CAC, CTR, CPL, and ROAS
Custom interfaces allowed even non-technical staff to launch and manage campaigns with zero friction.
AI (OpenAI + Claude)
AI was connected directly to Airtable to:
- Generate ad creatives, email sequences, and A/B test variants
- Segment and qualify leads based on behavior and form responses
- Analyze sentiment from customer feedback to steer campaign messaging
📈 The Results
In just 3 months, the agency saw dramatic improvements:
| KPI | Before | After |
|---|---|---|
| Campaign Launch Time | 3 days | 6 hours |
| Cost Per Lead (CPL) | €27.80 | €9.21 |
| Time Spent on Reporting | 15h/week | <1h/week |
| Campaign ROI | 143% | 308% |
They also reduced tool costs by 45% and removed 90% of manual tasks.
💡 Why It Worked
By aligning Make.com, Airtable, and AI, the agency removed data silos and unlocked:
- Faster execution with fewer errors
- Hyper-personalized campaigns driven by real-time insights
- More time for creative and strategic marketing work
The result: a leaner, smarter, higher-performing marketing operation.
🧠 Ready to Scale Smarter?
If your marketing team is overwhelmed by tools and tasks, we can help you unlock the same results.