Which AI chatbot leads the market in 2025?

ChatGPT leads the 2025 landscape by a wide margin on web traffic and overall market share, with strong growth and the highest visibility across media and search. Challenger platforms like Grok, Claude, and Perplexity are growing fast but remain well behind in absolute traffic.

What are the three most important indicators to track?

Focus on market share (relative adoption), year-over-year growth (momentum), and user experience signals such as session duration and return visits (retention quality). Media citations are useful as a proxy for mindshare but should not replace product usage data.

How should enterprises choose between ChatGPT, Claude, Grok, and others?

Match platform strengths to your workloads. Prioritize governance, data residency, and integration paths with your existing stack. Run a narrow pilot with production-like data, measure quality and latency, and require clear TCO including model, context, and orchestration costs.

Do these rankings change quickly?

Yes. The market is dynamic. Monthly traffic and citations shift with product releases, pricing, and enterprise rollouts. Treat rankings as directional and re-evaluate quarterly.

What does this mean for our IT operating model?

AI chatbots and agents are becoming core interaction and automation layers. Plan for secure data access, policy enforcement, and agent orchestration. This is a platform choice with impact on workflows, compliance, and cost control.

How can Scalevise help with this?

Scalevise helps businesses turn complex digital challenges into scalable solutions. Whether you're facing compliance, automation, integration, or innovation hurdles — our team delivers custom strategies and implementations that work. Contact us today at contact@scalevise.com or call +31-6-27178770 to find out how we can help you move forward.

AI Chatbots 2025: Market Share, Growth, and Industry Impact

3 min read

AI Market Share, Growth, and Impact in 2025

Artificial Intelligence chatbots have reshaped the internet over the last twelve months. According to the 2025 AI Big Bang Study (covering August 2024 to July 2025), the top 10 AI chatbots captured 58.8% of all web traffic, with ChatGPT alone commanding a staggering 48.36% market share.

This report breaks down the leaders, their growth rates, and what these numbers mean for the future of digital interaction.

AI Market Share 2025 by onelittleweb.com

ChatGPT: The Undisputed Leader

Annual Web Visits: 46.59B
Annual Media Citations: 2.4M
YoY Growth: 106%
Market Share: 48.36%
Avg. Session Duration: 15:43
App Store Reviews: 319.5K

ChatGPT dominates every major metric, accounting for nearly half of global chatbot web traffic. In May–July 2025, it surged past 5 billion monthly visits, cementing its lead as the default AI platform. Its growth is fueled by both consumer and enterprise adoption, plus rapid integration into workflows across industries.

Grok: The Rapid Challenger

Annual Web Visits: 1.66B
Annual Media Citations: 1.8M
YoY Growth: 156%
Market Share: 1.74%
Avg. Session Duration: 11:13

Entering the market more recently, Grok has become a formidable contender. With the second-fastest growth rate and strong media traction, Grok demonstrates how challenger platforms can quickly capture attention with differentiated branding and user experience.

Gemini: Strong but Stable

Annual Web Visits: 138.6M (down from 246.2M peak)
YoY Growth: Flat
Market Share: 0.16%
Avg. Session Duration: 11:29

Gemini, once expected to be a dominant force, saw declining visits in Q2 2025. The drop from its peak reflects challenges in retaining users long term. Still, with strong backing and infrastructure, Gemini remains the third-most visible chatbot.

Claude: Solid Performance with Room to Grow

Annual Web Visits: 1.15B
Annual Media Citations: 1.0M
YoY Growth: 206%
Avg. Session Duration: 16:44
App Store Reviews: 9.4M

Claude stands out with the highest session duration among top players, showing deeper engagement per user. This positions it as a serious competitor for knowledge workers and enterprises seeking quality over volume.

DeepSeek: A Cautionary Tale

Annual Web Visits: 2.74B
Annual Media Citations: 1.4M
YoY Decline: -39.52% from peak
Avg. Session Duration: 12:54

Despite once peaking at 520M monthly visits, DeepSeek lost 206M visits over five months, dropping to 314M. This highlights how hype-driven growth can quickly erode without sustained user adoption and ecosystem support.

Perplexity: The Research Specialist

Annual Web Visits: 1.47B
Annual Media Citations: 215K
YoY Growth: 227%
Avg. Session Duration: 12:31

Perplexity has carved out a niche by emphasizing research-grade AI answers. With strong user retention and citation growth, it is increasingly becoming a trusted assistant for professionals.

Microsoft Copilot: Enterprise Anchor

Annual Web Visits: 957.19M
Annual Media Citations: 113.1K
YoY Growth: 348%
Avg. Session Duration: 09:04

Backed by Microsoft’s integration into Office and Windows ecosystems, Copilot has established itself as a must-have enterprise productivity layer. Though consumer traction is lower than ChatGPT, its enterprise stickiness is unmatched.

Poe: Niche Player

Annual Web Visits: 378.05M
Annual Media Citations: 39.6K
YoY Growth: -46%
Avg. Session Duration: 13:56

Poe has lost momentum with declining traffic, but still holds a community-driven niche. Its role may evolve more as a platform aggregator than a direct competitor.

Mistral: Emerging but Limited Reach

Annual Web Visits: 101.39M
Annual Media Citations: 199.6K
YoY Growth: 420% (from small base)
App Store Reviews: 10.2K

Mistral is a high-growth but still-small player. With open-source credibility and European backing, it has strong momentum but is yet to prove mainstream adoption.

Meta AI: Still Experimental

Annual Web Visits: 130.35M
Annual Media Citations: 197.6K
YoY Growth: 468% (from small base)
Avg. Session Duration: 12:36

Meta AI remains more of a research showcase than a consumer platform. Its growth rate is significant, but absolute numbers are modest compared to competitors.

The Bigger Picture

Total Visits (Top 10): 55.88B
YoY Web Traffic Growth: 123.35%
Monthly Average Growth: 4.78B visits
Media Citations: 7.7M (+11.16% YoY)

The AI chatbot market is consolidating fast. ChatGPT’s dominance raises the bar for competitors, but breakout players like Grok, Claude, and Perplexity are proving there’s still room for innovation.

Bottom Line: What This Means for Businesses

The numbers reveal more than just traffic they signal a shift in operating models for IT, marketing, and knowledge work. AI chatbots are no longer side tools; they are becoming core platforms for interaction and automation.

Enterprise takeaway: Microsoft Copilot and Claude demonstrate strong professional adoption.
Consumer takeaway: ChatGPT and Grok lead in accessibility and visibility.
Strategic insight: Businesses must now treat AI chatbot integration as infrastructure, not optional add-ons.

At Scalevise, we help companies adapt workflows, automate processes, and integrate AI at scale. This is not about adding a chatbot it’s about rebuilding digital infrastructure around agentic AI for efficiency, compliance, and measurable ROI.

👉 Want to explore how AI fits into your business strategy? Contact us today.